Ups and downs in business are inevitable. Learn how a public relations plan can help your business's reputation stay afloat in this week's blog!
Moving to Savannah or newly relocated? Here are our tips for getting your footing in the hostess city.
Podcasts used to be an afterthought, a useless menu option on your iPod that offered little to be desired. With companies looking for new ways to brand and market themselves, podcasts have been revamped and are the perfect way to spend your time during the commute to work.
Today's post is from Mandy Edwards Marketing, and she is a social media thought leader in Statesboro. Here is her opinion on the recent Facebook debaucle and maintaining her business despite that.
Who knows the little nuances that make your company special more than your employees? Tap into their ability to be your brand advocate.
Approaching a company, business, or person that you’d like to work with can be intimidating, so here are 5 tips for securing the summer internship of your dreams!
Savannah is a charitable city. For every business, there are at least two non-profits. Simply maintaining their yearly budget is dependent upon the help of the local community. We know that if we give back, whatever we gave up whether time, money, or work will come back in the most fulfilling ways.
We were so proud of the fantastic media coverage that our clients garnered this week!
Why do we buy car, house, or life insurance? To protect ourselves should an accident occur. We don’t want to be left in a crisis, with nothing to fall back on.
Huge congrats to Savannah Speech & Hearing, Bouhan Falligant, Parker's, Calvary Day School, Generation NEXT, and Page International Team of the Quarter!
Today's Internet-centric world revolves around how people perceive you online. You can't force people to spread the word about you, so positive word-of-mouth is essential. As the famous quote from Jean-Louis Gassee goes, "advertising is saying you're good. PR is getting someone else to say you're good." How do you do that?
Most work environments include a meeting in a stuffy conference room. We like to keep things personal, so you can find our team meeting at Jennifer's restored historical home in downtown Savannah...
Tomorrow is the big day for 18 professionals under 40 in Savannah. We're talking about Generation Next, and we wanted to acknowledge our friends and clients for their accomplishment! Click the nominee's name to view more of their profile.
In honor of National Handwriting Day, we wanted to share something we know about our CEO, Jennifer Abshire.
The beginning of a new year comes with event launches, new additions to the company, and celebrating accolades. We are proud to be able to help our clients announce and spread these new beginnings!
As a public relations intern, it is an exciting experience to watch an event unfold behind the scenes. From the countless meetings with the client and contractors, to preparing for the day of the event, the energy is tangible. Being a part of such a huge endeavor, like the grand unveiling of the DeSoto Savannah, showed me an insider’s perspective of event planning.
Jennifer Abshire, founder and CEO of Abshire Public Relations, recently talked to Business in Savannah about how her ideas about finding the right employee have changed over time. She now hires many contractors, including graphic designers, website designers, writers, and consultants, to supplement her team’s strengths.
People tend to think that the most important traits to possess in order to be successful are for a person to be very intelligent and know exactly what they are doing. While these attributes certainly play a role in one’s success, I personally don't believe these to be the most important traits. [...]